{"id":116665,"date":"2026-08-13T12:04:06","date_gmt":"2026-08-13T09:04:06","guid":{"rendered":"https:\/\/www.standard.ee\/?page_id=116665"},"modified":"2026-09-19T16:24:11","modified_gmt":"2026-09-19T13:24:11","slug":"lab","status":"publish","type":"page","link":"https:\/\/www.standard.ee\/en\/lab\/","title":{"rendered":"Standard Lab"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":160,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-lab.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-116665","page","type-page","status-publish","hentry"],"acf":{"lab_hero_eyebrow":"","lab_hero_title":"","lab_hero_lead":"Standard Lab brings together companies, designers, architects, material producers and Standard\u2019s manufacturing team. Together, we develop new materials, furniture and solutions \u2014 from the first idea through prototyping to production.","lab_hero_cta":"","lab_hero_image":116742,"lab_hero_index_a":"","lab_hero_index_b":"","lab_hero_index_c":"","lab_def_kicker":"","lab_def_heading":"New products through <em>collaboration.<\/em>","lab_def_copy":"Standard Lab is a collaboration platform for furniture and material development. We bring together design, materials expertise, engineering and manufacturing to turn ideas into products and solutions.\r\n\r\nA collaboration can begin with an idea, a sketch, a new material or a problem that existing products do not solve.","lab_def_steps":null,"lab_concepts_eyebrow":"","lab_concepts_heading":"","lab_concepts_intro":"","lab_concepts":[{"image":88384,"kicker":"","status":"","title":"","copy":"","link":{"title":"","url":"https:\/\/www.standard.ee\/intervjuu-standardi-ja-endless-kappide-kogemus\/","target":""}},{"image":63506,"kicker":"","status":"","title":"","copy":"","link":{"title":"","url":"https:\/\/www.standard.ee\/eka-toostusdisainerite-ja-standardi-koostoo\/","target":""}}],"lab_concepts_note":"","lab_process_eyebrow":"","lab_process_heading":"","lab_process_intro":"","lab_steps_eyebrow":"How a collaboration runs","lab_steps_heading":"From the first message <em>to a product on the market.<\/em>","lab_process_steps":[{"title":"First contact","copy":"Get in touch with us.","image":116598},{"title":"Agreement and NDA","copy":"We send you an agreement confirming that we will not use the designer\u2019s intellectual property.","image":116605},{"title":"Presenting the concept","copy":"The designer presents the product concept and the idea behind it.","image":113948},{"title":"Feedback and offer","copy":"We send the designer our feedback, and if we see potential in the product, we make an offer to work together.","image":104290},{"title":"Technical development","copy":"You work with our development team to produce the technical drawings and the material specifications.","image":6034},{"title":"Prototype and testing","copy":"We build a prototype, test it and refine it where needed until the final version is ready.","image":116709},{"title":"Launch","copy":"We bring the product to market.","image":104269}],"lab_stories_eyebrow":"Lab \/ Stories","lab_stories_heading":"The thinking <em>behind the outcome.<\/em>","lab_stories_intro":"Explore the ideas, decisions and lessons behind our development work through interviews and collaboration stories.","lab_stories":[116726,49151,61819],"lab_stories_note":"","lab_for_eyebrow":"","lab_for_heading":"","lab_for":null,"lab_cta_eyebrow":"","lab_cta_heading":"","lab_cta_copy":"Bring us an idea, a material, a sketch or a problem. We can help develop it through prototyping and testing to production. Together, we agree on the scope and next steps.","lab_cta_button":""},"_links":{"self":[{"href":"https:\/\/www.standard.ee\/en\/wp-json\/wp\/v2\/pages\/116665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.standard.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.standard.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.standard.ee\/en\/wp-json\/wp\/v2\/users\/160"}],"replies":[{"embeddable":true,"href":"https:\/\/www.standard.ee\/en\/wp-json\/wp\/v2\/comments?post=116665"}],"version-history":[{"count":1,"href":"https:\/\/www.standard.ee\/en\/wp-json\/wp\/v2\/pages\/116665\/revisions"}],"predecessor-version":[{"id":116666,"href":"https:\/\/www.standard.ee\/en\/wp-json\/wp\/v2\/pages\/116665\/revisions\/116666"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.standard.ee\/en\/wp-json\/wp\/v2\/posts\/61819"},{"embeddable":true,"href":"https:\/\/www.standard.ee\/en\/wp-json\/wp\/v2\/posts\/49151"},{"embeddable":true,"href":"https:\/\/www.standard.ee\/en\/wp-json\/wp\/v2\/posts\/116726"}],"wp:attachment":[{"href":"https:\/\/www.standard.ee\/en\/wp-json\/wp\/v2\/media?parent=116665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}